Instant Doctor
Consultation App

case study

phone doctor inside
phone with app
phone with app

Instant Access Trusted Experts

Tabeeby A Digital Health Platform that
connects patients to doctors in realtime,
through video consultation.


  • Define Audience
  • User Interview
  • User Stories
  • Competitive Analysis
  • Functional Analysis
  • Moodboard


  • Functional Prototype
  • User Flow
  • Wireframes

UI Design

  • Visual Concept
  • Design System
  • Components Library
  • Animation
  • Interactive Prototype


  • User Testing
  • Final Corrections

Demographic Information:

  • Age Range: 25-50 years old
  • Gender: Predominantly women
  • Location: Mena (English/Arabic – speaking regions)
  • Occupation: Diverse, including working professionals, homemakers, and students
  • Education Level: Varied, from high school graduates to postgraduates
  • Socioeconomic Status: Middle to upper-middle class

Psychographic Information:

  • Lifestyle: Busy individuals who juggle work, family, and personal responsibilities.
  • Values: Health-conscious, value convenience and time-efficiency, prioritize family well-being, seek professional advice for healthcare concerns.
  • Tech-savvy: Comfortable using smartphones, tablets, and computers for various tasks.
  • Concerns: Value their health and the health of their family; prefer quick, hassle-free solutions for medical concerns without compromising the quality of care.
  • Goals: Prioritize their family’s health, seek expert medical advice conveniently, and maintain a work-life balance.


The Working Professional

Sarah is a 32-year-old marketing executive working in a fast-paced corporate environment. She’s married and has two young children. Her job demands long hours, and she often finds it challenging to make time for her family’s health needs.

Goals and Challenges:

  • Goals: Sarah wants easy access to healthcare services without disrupting her work schedule or family time.
  • Challenges: Limited time, managing work stress, and finding reliable healthcare providers.

Behavior and Preferences:

  • Behavior: Sarah relies heavily on her smartphone for managing tasks, including healthcare appointments.
  • Preferences: She appreciates user-friendly interfaces, clear instructions, and quick responses from healthcare professionals.


The Health-Conscious Homemaker

Maya is a 42-year-old homemaker who takes care of her family. She enjoys maintaining a healthy lifestyle for her and her loved ones. She’s tech-savvy and actively seeks information to ensure her family’s well-being.

Goals and Challenges:

  • Goals: Maya wants reliable medical advice without having to leave the house, ensuring her family stays healthy.
  • Challenges: Balancing household responsibilities, staying updated on healthcare information, and avoiding unnecessary clinic visits.

Behavior and Preferences:

  • Behavior: Maya frequently researches health-related topics online and trusts expert opinions.
  • Preferences: She values personalized healthcare consultations, appreciates detailed explanations, and prefers scheduling appointments at her convenience.
design system
design system